Looking for a new job is a major event for most of us. It can change your life for the better, but it’s an adventure where the outcome is never certain. Having helped thousands of candidates land jobs they love, I’ve learned a few tips to help job seekers on their personal journeys. In this three-part series “Win the Offer,” I will share some of that advice. In this first part, I will focus on what you need to know before you start the job hunt.
No great adventure has ever succeeded without the right preparation. Too often we jump right into the job search process without thinking. But that is not a job search strategy. If you want to find the job of your dreams and win the offer, you need to lay the groundwork.
In ancient Greece, when a hero was preparing to set off on a great adventure, they would first visit the Oracle at Delphi so they could learn their future. When they got there, what they found was a message engraved over the entrance: “Know Yourself!” That was the real secret that these adventurers came to learn. When you truly “know yourself” you can make your own future happen.
I offer the same advice to anyone who wants to be the “hero” of their own job search adventure. Before you start looking for a job, get to “know yourself.” Reflect on what it is you expect to get out of your next career step. Start by asking yourself a few questions:
What Is Motivating You?
You may already know the reason you want a change in your work situation, but it could also be a vague sense of dissatisfaction or desire for a change of scenery. The thing is, if you don’t know what you want or what you’re trying to fix, you risk walking into the same situation all over again. If you feel stagnant, what’s the cause? Money? Lack of advancement? Not learning any new skills? Try to get to the bottom of it. Why do you feel the way you do? What changes would fix it and make you happier? And taking a step back, are you on the path you want to be? If not, how can you get back on track?
What Is the Real Reason You Are Looking for a New Opportunity?
Trust me, this question will come up. Whoever is looking to hire wants to know that you are enthusiastic about the position and not just interviewing out of boredom or testing the waters. You need to have a genuine reason, other than “I just feel like it” or “It’s time for a change.” Identify what is driving you, then apply that to your career journey.
What Is Your Elevator Pitch?
Every candidate needs to have a 30-second blurb about themselves rehearsed and ready to go. When someone says to you, “Tell me about yourself,” do you know yourself well enough to answer? This is how most hiring managers typically begin an interview. That means it’s an amazing opportunity to frame the conversation and how you present yourself, if you’re prepared. You should know:
What is your goal?
What drives you?
What is something they *can’t* discover by reading your resume or LinkedIn page?
What is something about you that would make them say “wow”?
Your elevator pitch is your chance to really wow them. Don’t pass it up.
Do You Know Your Resume?
Your current position is naturally the freshest in your mind, but all your experiences are fair game for discussion. When the time comes to revise your resume, don’t limit it to updating your current duties. Make adjustments to your past experience to emphasize how you’ve developed and used the skills you need for the positions you’re applying for now.
You need to have a rehearsed sentence ready for every bullet point on your resume. Know what you’ve done and how to field questions on it. Just because it’s something you did a few years ago, don’t assume they won’t be interested in learning more. After all it’s your experience, and it’s part of your skillset and who you are.
The key to a successful job hunt begins with preparation. Before you send out your first application, make sure you know yourself: who you are, what you’re looking for, and what you can offer. One you have that down, you’re ready to go.
We are proud to share that Staffing Industry Analysts (SIA), the global advisor on staffing and workforce solutions, has recognized Averity as one of the Best Staffing Firms to Work For in North America for 2021 for the second year in a row! This year’s award shines a spotlight on recruiting firms that “stand out in an especially turbulent year for their ability to keep staff and workers motivated, productive and feeling valued, and for their leadership in putting people first.”
It is an honor to be recognized by SIA for “putting people first,” because that is the heart of what Averity does and the secret of our success. It’s the reason we started Averity. As we like to say here, “Averity is in the PEOPLE business.” We set out to pioneer a change in the recruiting industry through a culture of service that recognizes that 100% of our clients and 100% of candidates are human beings. As a result, our clients include Global Fortune 500 companies, who trust us to deliver the top tech talent in New York City. Our dedication to giving an unparalleled experience to everyone we work with is what makes us different, and it’s integral to the Averity culture.
The Averity culture is something that we’re proud of, and it’s one of the reasons we are a Great Place to Work Certified business. So what is it that makes our culture different? It comes down to our purpose, our mission, and our philosophy.
Our Purpose: Provide an unparalleled experience to everyone we interact with.
Our Mission: Be the best company to work for in New York.
Our Philosophy: Teamwork! We believe in communication and collaboration. Together Everyone Achieves More.
In addition to the way we treat our clients and candidates, we believe in a work environment where the people we work with know they are valued and honored. Averity is a collaborative, supportive, and respectful environment, with a diverse staff from different backgrounds and perspectives. Those differences are our strength. Combined with a team attitude and open communication, they are what lead us to innovation and unparalleled experience offered to everyone we work with.
We offer great benefits, including medical, dental, vision, life, disability and 401k, generous PTO, and a culture that values work-life balance. We also support professional development and opportunities for growth for our employees. But more than that, we believe in giving back to the community. Our team participates in frequent volunteering opportunities, helping out at organizations like the Food Bank for New York City. That’s also what led us to start the Averity Fund.
The Averity Fund started with a desire to invest in the future and do it in a way that would make an impact. One of our earliest beneficiaries was Tech Kids Unlimited, an educational not-for-profit in New York City that helps teach tech skills to students with special needs. Now, we are running a fundraiser to support Feeding America in the wake of COVID-19’s impact on American communities. For us, it’s just the beginning.
The past year has been one of unprecedented challenges across every industry, and recruiting and staffing has been no exception. Throughout the pandemic, the entire Averity family showed unflagging dedication and a positive attitude. We knew that as a team we would get through it together. That’s why winning SIA’s Best Staffing Firms to Work For this year is so meaningful for us. All in all, “putting people first” is what we do, because it’s what we believe. We are specialized, we are niche, we are different. We are Averity.
Want to work for the best company in New York? Join us.
Consider this all-too-common common scenario: you’ve identified the ideal candidate for a role you desperately need to fill. They’ve aced the interview, they have all the right skills, and you’re able to match their salary expectations. You make the offer . . . and they turn you down. What happened? There are many reasons outside your control why a potential hire might say no to a job offer — a higher offer from another company, an unexpected development in their personal life — but a lot of the time, it’s because you didn’t try to convince them why they should work for your company. You didn’t make the sale.
Convincing a potential recruit to come work for your company takes more than a salary and a job description. If they’re worth hiring, they have their pick of places to work, so it’s up to you to show them that your company is the best one for them. The tricky part is knowing what to do. How do you sell your company? And what is it that you’re really selling?
Embrace your inner salesperson
People usually frown at the word “sales.” It brings to mind snake oil, sleazy people, or hustlers that pull one over on you. However, use the word “advisor” or “consultant,” and your mindset tends to change. Your financial advisor sells you portfolio advice, but you don’t think of them as a salesperson. You trust them, because they’re an expert, and you believe they know what they’re talking about.
You should think of yourself as similarly offering helpful advice. If a candidate is interviewing for a job, it typically means they’re looking for something they’re not getting where they currently work. Obviously, they want a higher salary or more responsibility. You can take it as a given. But they also want to work at a place that feels right for them. If you can provide that, you’re giving them something they need. You both win.
All job interviews are two-way conversations. They’re trying to learn more about you just as much as you’re trying to learn about them. The candidate is depending on you for that information because you’re the expert. Advise them.
Sell your conviction
Go back to when you were hired. During your own interview you had to sell yourself. You needed to convince the hiring manager that you were worth hiring and to take a chance on someone like you. You had conviction when someone asked, “Why should I hire you?” You believed in yourself and you were able to convey what set you apart from everyone else. And it worked.
Now that you’re the hiring interviewer, the shoe is on the other foot, but the situation hasn’t really changed. This time the question is, “Why should I work here?” (Even if the candidate doesn’t come out and say it in those exact words, that’s what they really want to know.) The right answer is still the one that’s delivered with conviction. You yourself need to believe your company’s a great place to work.
Close the deal
You want people to work for you and work for your company. Start at the beginning: why do you actually work there? Why did you take the job in the first place? If I asked you these questions, you would answer with some conviction and start “selling” me all the great offerings your company has. If you love where you work, then persuading hires why your company is the right fit should come naturally.
Keep these two points in mind the next time you’re discussing your company during and interview, and the answers will come naturally:
Know what makes your company and job DIFFERENT. Different is attractive. No one is the “best.” There are no set rules that govern this decision, but you can be different. So what makes your company stand out? Is it the tech, the community, the collaboration, or the free Uber rides? Have this answer ready to go when you’re asked.
Think of yourself as advising someone in their career decision. Understand what they need and talk to them about how your company can fill those needs and help them grow. Remember: you’re guiding, not selling.
Assuming a candidate already wants to work at your company is a mistake you can’t afford to make. Use the interview to sell them on your company. Enthusiasm is contagious, so win them over, and you’ll have someone as excited to work there as you are.
I had a great experience working with Averity. The team was continually attentive, and very effective at presenting me with the right opportunities and advocating for me throughout the offer stage. I'd highly recommend them!
I had a stellar experience working with Stephanie Grosso at Averity. She's got this great combo of positivity and efficiency, and she helped me land a job less than a month after we first spoke. I felt super supported at every step of the multi-stage interview process, and she's always been available with great advice whenever I needed it. Definitely a high-quality recruitment experience.
Chris Descrescenzo and the team at Averity are phenomenal. 5 stars are simply not enough! I've worked with quite a few recruiters in the past but Chris Descrescenzo and the Averity team are exceptional. I just landed an incredible job opportunity after a single interview. Especially in this tenuous economic climate, I truly appreciated the steps and care Chris took. He was incredibly generous with his time, and made sure the position was a good match. Then, he sent me incredible prep notes which were invaluable. He followed up with me every step of the way and was always there to talk through every possible question. I have never had a more successful interview process. Hands down. I could write a novella about his knowledge, kindness and professionalism. But simply put: He is the best. Thank you!
Nothing but a positive experience working with Averity and Samantha Hoffenberg in particular. Professional, attentive and extremely supportive every step of the way. Samantha actually took the time to really understand my background - no cut and paste here. Shortly thereafter I was matched with three opportunities that really fit my skillset and where I was at in my career. Prepping for interviews was concise and relevant and I was kept informed every step of the way. No guessing where I was at in the interview process. No waste-of-time body count interviews. It was obvious Samantha had solid, long-lasting relationships with the firms I interviewed with as the feedback was always informative. This is one recruiter I can and do actually recommend and the first person I will be calling if the need ever arises again.
I just had an extremely positive experience working with the DevOps placement team Alex, Daniel, and Chad. They were all consummate professionals who kept my schedule full with relevant interviews. They also helped prep me and were constantly checking in to make sure we were doing everything we could to find the next opportunity. There is potentially a lot of stress that comes with a career transition, but the folks at Averity really know how to help you focus on next steps and moving forward one day at a time. I couldn't recommend them any higher.
I worked with Chris De Crescenzo from Averity, he reached out to me with a role that was right in line with my skills at the time. The role was a great fit for me with an awesome company, and he kept me up-to-date and informed at each turn of the interview process. In almost no time I was at the final interview step and Chris walked me through the on-boarding process and how to go from there. He was a pleasure to work with and professional, ensuring I was prepared at each step of the way so that I was primed for success. It was great working with Averity and especially him!